I am reading Jon Steel's book 'Perfect Pitch', in which he outlines that any big monster million dollar new business pitch should be based on an idea that can be articulated in a short concise sentence or paragraph.
Stephen Hawkins tried to capture the complex Big Bang theory in about 224 pages or so in his book 'A Brief History of Time' for the layman.
Bill Bryson gives us a short history of nearly everything in about 560 pages in his book 'A Short History of Nearly Everything'.
John Maeda deliberately sticks to 100 pages to explain his 10 laws of simplicity in his book 'The Laws of Simplicity'. His final sentence on 'Simplicity' which can be read in less than 10 seconds is here.
So it's no wonder then that Albert Einstein's little scribble of a short description of the theory of relativity put a long smile on my face. From the must read '20 Things You Need To Know About Einstein' article in Time magazine.
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