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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
December 17, 2008
December 1, 2008
November 22, 2008
November 13, 2008
November 11, 2008
August 20, 2008
July 11, 2008
May 2, 2008
April 16, 2008
October 30, 2007
July 30, 2007
June 11, 2007
05-25-2007: Duality
The duality or twin pillars of my profession beautifully captured by graphic designer Johnson Banks.
March 26, 2007
03-23-2007: We Get Fictionalized
Finally, we advertising folks get fictionalized. Joshua Ferris has taken the pain to write a book on the triumphs and tribulations of an industry in ideas flux. The last fictional story about the advertising industry was the Hollywood version of Nancy Myers' 'What Women Want'. A nightmare we always try to forget.
This time around, the effort seems promising and funny. Nick Hornby claims it as "A terrific first novel... Actually funny." And ad blogger Russell Davies gives it some good remarks here.
03-21-2007: Power Breakfast Wisdom
Some breakfast spreads are more powerful than others. This one on wednesday morning fell in the former category. Tim Broadbent of Ogilvy (He holds the double title of Regional Planning Director and Regional Effectiveness Director of Asia-Pacific) imparted with us some of his wisdom of building brands through effective advertising. He was charming in his own old-school way. A man who also holds the distinctive title of being the only person to win the British Effie grand prix prize twice.
The most thought provoking point, however, was raised by a guy in the audience, from M&C Saatchi, who questioned the feasibility of effective ad communication measurement when the so-called creative ads that sweep the Asia-Pacific awards shows are scam work. What's the point in measuring them anyway. The bigger question that popped up was are clients to blame for the lack of creativity in the real ads. Is the great creative ideas being axed at the client's editing table? If so, how can we stop it and raise the bar in real creativity seeing the light of day through effective advertising? Great thoughts to ponder if you are, like me, embarked on a hopefully long career in the advertising ideas business in the region.
March 13, 2007
03-12-2007: Livelihood
This is what I do for a living. Most of the time we get lost in the maze. But it is no ordinary maze. You discover new routes that never existed before. The picture (courtesy of the folks who act stupid) is chaotic, but thankfully that is essentially why I love my job. Because no day is the same.
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