In my job, I'm finding out day-after-day, that when we are working with brands and coming up with new briefs, strategies and what-not, we are more of recycling or reordering or reconnecting the same old formulas, structures and ideas. It is more in tune with the Eastern philosophy that the environment changes, we are essentially same. Just adapting to it in ways that please us and bring good results or harmony.
This weekend, while cracking my brain over one such brand project, this cover reminded me even more about how we are just sort of masters of remastering.
The book Remastered is about how new age artists and designers deconstruct some of the masterpiece art works of the Renaissance and Middle Ages to today's context.
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