I happened to see this ad in last month's issue of Creativity magazine. It is a very simple yet brilliant use of the most basic communication character out there - "the human stick figure". It's that little figure people across the world universally identify from rest room signs to public place signages to what-not. And this is I think a great ad from Cliff Freeman & Partners in New York that could work anywhere in the world because the visual language of the ad is something that any illiterate person can read.
We are living in an age where AIDS is a looming killer and still blazing like wild fire in many parts of Africa and Asia. Many global organizations have realized the urgency of combating this killer disease and is trying in multiple ways to create public awareness of the disease. Lately we are beginning to see Bono's Red campaign to fight AIDS in Africa.
Three months back when I landed in Singapore I was asked to take an HIV test as part of the immigration process here. Today, my wife went through the same test for HIV. So now more than ever, this great ad also made me think about the implications of HIV in the world we live in today.
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